Manifesting sales is great.

Magnifying them with ads is even better.

LEARN MORE ABOUT OUR SERVICES

Manifesting sales is great.

Magnifying them
ads is even better.

DIGITAL MARKETING AGENCY

 

Our digital marketing agency executes online marketing services that make eCommerce brands more money.

With sales metrics to prove it. Pinky promise!

You have a product you’re so proud of, but there’s a problem. Right now, you likely have:

  • An in-house team that’s overloaded
  • An ad agency you’re not happy with
  • A goal to scale sales this year and want the shortcut to success

This is exactly where our team of marketing experts step in.

Finally, have a digital marketing agency that supports your brand.

We know a few ads on Instagram isn’t going to cut it for your sales goals, which is why we provide omni-channel digital marketing services. Without you having to lift a finger, here’s a fraction of what we can have taken care of for you.

SERVICES

 
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Social Media Marketing

Facebook Ads, Instagram Ads, TikTok Ads, Pinterest Ads, Linkedin Ads, Twitter Ads

Read More >

Social Media Management

Creating, scheduling, and analyzing organic content on social media platforms

Read More >

Google Ads

Google Search Ads, Google Shopping Ads, Google Display Ads, YouTube Ads

Read More >

Website Audits

Full website analysis, including a report with tips to improve UX and CRO

Read More >

Ad Account Audits

Full ad account audit and identify missed opportunities to increase revenue

Read More >

Marketing Consulting Services

Get fractional CMO services through our full-stack marketing consulting services

Read More >

SEO Services

Increasing the visibility and ranking of your website on search engines like Google

Read More >

email marketing karizma marketing
Email Marketing

Increase revenue through branded email marketing campaigns and automations

Read More >

Website CRO

Generate more revenue from your website visitors by increasing conversions

Read More >

Website Design

Have us design a high-converting, perfectly branded  eCommerce website

Read More >

Website Development

Get ongoing website maintenance services as well as  full website development services

Read More >

What our clients are saying


“Toccara and her team increased my revenue by 380% in just three months and I get the sense that this is just the beginning. Before they worked on my ads, I was unable to scale my ad budget effectively and had no clear path to reaching my revenue goals. Toccara and her team have really helped me take things to the next level, all while being so wonderful to work with. They are passionate experts that truly care about my business. They've pushed my brand's creativity with different promotions and campaigns and I appreciate how they are always bringing new ideas to the table. I can't say enough about the great results and great people that they are!”
Amber Thiabut



“We knew digital marketing mattered but we needed an expert. Toccara is amazing. Within 10 months, she added $1 million to our local Hawaii snorkel business. We were finally able to buy a second catamaran! Tocarra will exponentially grow your business.”
Michael Langdon



“Toccara hit the ground running! She had ideas for how we could both re-brand our winery and event center and increase event bookings through social media. This past year our wedding revenue has tripled and that largely is in part to the Facebook campaign Toccara has been running for us.”
Serena Friedman



"Toccara helped to increase our revenue in Q4 2020 83% compared to Q4 2019! She is extremely skilled at driving business with creative solutions. Her knowledge is priceless. We highly recommend Toccara Karizma!"
Melia Foster



"I highly recommend Toccara and her team. They're very responsive and committed to helping grow the business of their customers. Toccara's team has been particularly effective in helping us manage our Facebook ads and email campaigns. We couldn't have grown as quickly as we have over the past year without their assistance."
Paul Sullivan

"Toccara and her team are a breath of fresh air! Finally, an ad agency with integrity who takes pride in what they do for their clients. I felt like Toccara went above and beyond every step of the way and truly wanted to see my business succeed. She thinks outside the box and is clearly gifted at what she does. Other ad agencies I have worked with are all talk. Lots of bait and switch. With Toccara it was clear from the beginning that she and her team fire on all cylinders in terms of the multitudes of ways they can attack digital marketing on your behalf. Thank you so much, Toccara and team, I am blessed to know you!"
Weston Bouchér
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How our (shockingly fun) digital marketing agency process works

Our meticulous system makes sure no stone metric is left unturned.

Apply & Audit

Our digital marketing services are best suited for elite eCommerce brands that want to scale profitably. Apply to work with us and we’ll schedule a complimentary strategy session and audit. (Most clients make money from our quick audit tips alone).

Account Setup

Our team deep dives into researching your brand, your competitors, and audience. We then use our expert media buying skills to setup your ad account for success.

Astronomical Growth

Buckle up because fast growth is coming your way. Our team obsesses over your metrics, making sure every steps is taken to maximize your ROI.

Most of our clients see significant results within the first 30 days.

The fastest way to stop frustration and ignite the growth of your business?

Our work speaks for itself. See what our clients are saying.

After generating millions in sales for our clients, we are thrilled to help and serve business owners like you, ready to grow and scale their business online.

Social Media Marketing

Social Media Management

Google Ads

Social Media Marketing

Social Media Management

Google Ads

RECENT RESULTS

Improve your digital marketing knowledge.

Want the latest money-making strategies?

This is the blog for you!

Have you been looking for a blog that offers real value with proven social media tips and the best digital marketing solutions? You’ve just struck paradise like the hidden treasures of Hawaii. All topics have been hand-picked by our founder Toccara Karizma. 

You will learn valuable marketing insights such as how to evaluate your website traffic, determine the best online platforms to invest in, and continually maintain the balance between your marketing activities and the results they provide your business.

READ MORE ARTICLES About DIGITAL MARKETING AGENCY.

With sales metrics to prove it. Pinky Promise.

Digital marketing agencies evaluate your website traffic, determine the best online platforms to invest in, and continually maintain the balance between your marketing activities and the results they provide. Working with a digital marketing agency means more leads converting to customers.

Get In Touch

Need immediate assistance? Call us Toll-Free at (888) 882-8988 for live phone support Monday through Friday, between 9 AM and 5 PM PST, excluding national holidays. Or if you prefer, please fill out the contact form below and we will get back to you as soon as possible.

JOIN US
ON SOCIAL

@toccarakarizma

Want free marketing tips and business growth strategies?  Follow our founder, Tocarra Karizma is an amazingly talented and brilliant digital marketing professional.

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Toccara Karizma

toccarakarizma

You’re a smart business owner who knows social media down right can lead to:

✔️ more customers
✔️ more engagement
✔️ ...

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Sep 21

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You’re a smart business owner who knows social media down right can lead to: ✔️ more customers ✔️ more engagement ✔️ and more sales But you’re not sure how to actually do it. You’ve tried Facebook ads in the past, but they never really worked. Well I’m going to let you in on a little secret that most business owners don’t know: Running Facebook ads is like flying a 747 jet. Yep, you heard right. If you don't have years of experience doing it, then of course everything will come crashing down. It's not that Facebook ads don't work, it's that the marketing strategy you’re using isn't working... Recently I had the pleasure of sitting down with The Ecommerce Marketing Podcast hosted by @arlenyohance to talk about social media marketing hacks for eCommerce. We discussed: ✔️ Why ads are not working for your business. ✔️ Why ads may not be a good fit for every Ecommerce business. ✔️ The secret to writing click-worthy ad copy. ✔️ Why starting a Facebook group is a great strategy to build a community around your brand. ✔️ ...and so much more! You don't want to miss these winning strategies and tips! If you’re an eCommerce business owner, you’ll definitely want to check out Arlen’s podcast for today’s most advanced marketing strategies. Click the link in my bio (or below) to listen to the full podcast (video and blog post included), full of actionable takeaways you can implement in your business today. Any other digital marketing topics you’d love to learn more about? Let me know in the comments below! . . . . . #ecommercemarketing #shopifybusiness #shopifystore #shopifypartners #ecommercetips #ecom #dropshippingtips #facebookadvertising #facebookadstips #facebookadsmastery #onlinebusinessowner #onlinefashionboutique #digitalmarketingtips #socialmediamarketingtraining #socialmediamarketingtips #marketingpodcast #onlinebusinessgrowth #socialmediahacks #woocommerce #digitalmarketingtraining #podcastersofig #adagencylife #onlinemarketingstrategy #socialmediagrowth #marketingstrategist #onlinemarketingstrategies #instagrammarketingforbusiness #copywritingtips #growyourbusinessonline

toccarakarizma

Did you see a 60% decline in your sales after the iOS 14 privacy update?

This is the data reported by Facebook’s own research on the ...

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Sep 10

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Did you see a 60% decline in your sales after the iOS 14 privacy update? This is the data reported by Facebook’s own research on the massive impact iOS privacy update has had on small businesses advertising on Facebook. 😱 So how do we keep our clients profitable right now at Karizma Marketing? Click the link in my bio to access the exact strategies our agency is using to survive the iOS updates so you too can implement them in your ad account. It’s completely FREE and should help improve your ad results. No email required. Let me know if you find this helpful and make sure to save this post if you want to refer back to it later. . . . . . #instagramtips #socialmediamarketing #smsmarketing #marketingcoach #digitalmarketingtips #hawaiibusiness #emailmarketing #facebookads #socialmediamanager #retargeting #businesscoach #onlinemarketing #onlinebusinessowner #marketingconsultant #ios14 #contentmarketing #facebookadsmastery #socialmediatips #onlinebusinesscoach #facebookexpert #digitalgrowth #facebookadstips #retargeting #iosupdate #onlinemarketingtips #marketingcourse #facebookadvertising #facebookadstraining #facebookadsagency #digitalmarketingagency

toccarakarizma

Say it louder for the people in the back. 🙌

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Aug 11

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Say it louder for the people in the back. 🙌

toccarakarizma

How to 2X your eCommerce sales in 30 days! 🤑 Click the link in my bio to read my ultimate guide to email marketing for eCommerce. 💰

...

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Aug 10

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How to 2X your eCommerce sales in 30 days! 🤑 Click the link in my bio to read my ultimate guide to email marketing for eCommerce. 💰 Want free digital marketing tips to grow your business online? Make sure to follow @toccarakarizma for expert scaling secrets dropped on the daily. 🙌

toccarakarizma

From small business to 7-figures in 9 months! 😲 Click the link in my bio to learn how Hawaii's top baby clothing brand, @coco_moon_hawaii hit ...

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Aug 4

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From small business to 7-figures in 9 months! 😲 Click the link in my bio to learn how Hawaii's top baby clothing brand, @coco_moon_hawaii hit 7-figures in sales in just 9 months. For mompreneur Amber Thibaut, it started with a change in mindset that encouraged her to take a leap of faith that turned her small business into a 7-figure brand in only 9 months. Mindblowing, right? So, I had to get the inside scoop on the brains behind the very successful @coco_moon_hawaii. Amber and I had a great chat about her growth and reminisced about her journey as a mompreneur. We discussed: ✅ The challenges and failures of running a business ✅ How she achieved her goal and celebrated her success ✅ Her advice for other small e-Commerce businesses wanting to scale ✅ The secret strategy and the biggest risk she took toward her success And a lot more! As a mompreneur myself, I can tell you that the road to success is full of challenges, and learning from your mistakes while takings risks out of your comfort zone can ultimately contribute to both your personal and business growth. Click the link in my bio to watch the full interview and to find the inspiration you need today! . . . . . #babywear #babyblanket #babybrand #babyclothes #babyclothesonline #cocomoon #onlinebabyshop #onlinebusinessowner #fashionbrand #mompreneur #babyshopping #babystore #femalepreneur #ladyboss #girlceo #9tothrive #successstories #shopify #hawaiibusiness #hawaiientrepreneur #shoplocally #womensupportingwomeninbusiness #ecommercebusiness #successprinciples #onlinemarketingtips #instagrammarketingstrategy #facebookads #digitalmarketingtips #digitalmarketingagency #womeninbiz

toccarakarizma

What if we only have this one life?

It came up in a conversation with a dear friend yesterday…

I know it’s not something we ...

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Jul 30

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What if we only have this one life? It came up in a conversation with a dear friend yesterday… I know it’s not something we often want to think about, but these are the questions we’ll one day ask ourselves as we look back: Have we spent our life the way we wanted? Did we ever get to our bucket list or did we just talk about it? Did we make time and memories with our children and loved ones or did we put that off until it was too late? Will we look back and regret that we didn’t travel more, laugh more, play more, love more? Will we wish we did all the things we wanted to do while our bodies still allowed us to do them? Will we regret working as much as we did? This girl certainly hopes not… We can’t take material things like homes, cars, jewelry, and money to the grave with us. But we can peacefully transition filled with love, memories, and the feeling we had a life well lived. No regrets. Live the life of your dreams. Take risks. Play hard. Love wildly. Choose joy daily. Do only what makes you happy, not what makes you money. Travel with reckless abandon. Take action, even if it’s scary. Live boldly. Say what you want to say. Laugh uncontrollably. Because in the end, we only regret the chances we didn’t take and the memories we didn’t make. Here’s to living with more joy each and every day…❤️

toccarakarizma

In a productivity slump? Here’s how you can slay each day like the BOSS you are and conquer that to-do list like a PRO. 👊

1️⃣ Invest...

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Jul 21

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In a productivity slump? Here’s how you can slay each day like the BOSS you are and conquer that to-do list like a PRO. 👊 1️⃣ Invest in an old-school planner. 📕 2️⃣ Write a “To-Do List” every day & schedule tasks by different time slots throughout the days. ✍️ 3️⃣ Cross off items as you complete them and carry over items you didn’t complete to the following day. 📝 4️⃣ Outline your entire week’s “To Do” items on Sunday night and sprinkle them throughout your week (don’t put them all on Monday, for example). 5️⃣ Set a timer for each item you need to complete so you don’t get distracted. Alexa is an EXCELLENT assistant for this. 😉 6️⃣ Do your most important tasks that require the most brain power in the morning while your energy level is high. 🧠💡 7️⃣ Don’t get sidetracked by less important tasks as an excuse to not have to do the most challenging tasks. Who else is guilty of this?! 🙋🏻‍♀️ 8️⃣ Done is better than perfect. Am I right?! #amensis 9️⃣ Invest in a support team. They can help you complete the less important tasks so you can focus on the high-level ones. 🔟 Put your self-care first. Make sure you are taking care of yourself and your health so you can perform at your very best. 🧘🏻‍♀️ Which productivity tip was your fave? Any other tips you can share that help you stay productive? I would love to hear them! 🥰 Make sure to like, comment, share, and save to look at later if you found this productivity post helpful. 🙌 📲 Follow @toccarakarizma for more business growth tips.

toccarakarizma

📢 BIZ OWNERS: You don’t have to discount, but you do have to do this one thing…

🤫 It’s my secret to attracting loyal customers ...

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Jul 21

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📢 BIZ OWNERS: You don’t have to discount, but you do have to do this one thing… 🤫 It’s my secret to attracting loyal customers who purchase from our clients even when they don't run sales. Want to learn how you too can continue to drive sales without discounts? ✔️ Click the link in my bio to watch the full 5 minute video and discover 9 expert strategies you can use today to acquire and retain customers...without discounting. It’s my latest blog post dedicated to helping you grow your business online. 🙌 Make sure to like, comment, and share if you found this post helpful! Want to refer back to this post later? Hit the save button so you can watch the full video when you have more time. Want more tips to grow your biz online? 🙋🏻‍♀️ 📲 Follow @toccarakarizma to tap into my 14 years of experience growing multi-million dollar brands online. 🙌

toccarakarizma

You’re using the wrong hashtag strategy. 😬⬇️

Okay, okay…You may not be, but you’ll probably pick up a hack or two from my latest...

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Jul 14

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You’re using the wrong hashtag strategy. 😬⬇️ Okay, okay…You may not be, but you’ll probably pick up a hack or two from my latest blog (📲 link in bio): “The Ultimate Hashtag Strategy to Get More Followers on Instagram” #️⃣ Here’s a sneak peak: 1️⃣ Use picture specific hashtags You have to be very methodical with the hashtags you add to your posts, but sometimes the simplest of things can get you the increase in followers that you want. Apart from using brand-specific and customer-oriented hashtags, you should be throwing in a few descriptive hashtags that describe what people see in your photo or video. 2️⃣ Use networking hashtags  Network hashtags are hashtags that are specific to certain conventions or trade shows. These hashtags will target only those people that are attending these trade shows or summits, but it will lead to a higher quality follower coming to your page. Using these hashtags will also allow you to connect with people that you could work with in the future within the industry that you operate in or in other complementary industries. 3️⃣ Use a tier system of hashtags A hashtag tier system is grouping the hashtags you use under your posts into thirds. Use 10 hashtags under your posts that have less than 100,000 posts, use 10 that have about 100,000 to 250,000 posts, and finally use 10 hashtags that have over 250,000 but less than a million posts. By using this tier system you are ensuring that your posts will have sustained exposure and long reach under the “Recent” hashtag hyperlink.  🤷🏻‍♀️ Want the remaining 6 tips? Click the link in my bio to see the full training video and read the entire blog. Don’t have time to hop over to the blog now? No worries! Just save this post and you can come back to it later. Dig FREE digital marketing tips that help you grow your business online? Make sure to follow @toccarakarizma to get your daily dose of business growth tips. 💥 #hashtagstrategy #instagramhashtags #hashtaghashtag #instagramalgorithm #instagrammarketingtips #instagramgrowthtips #instagramgrowth #socialmediamarketing #onlinemarketingstrategies #digitalmarketing

toccarakarizma

Thank you @mohalaeyewear for your beautiful interview and blog post!

👉 Check out “How a Single Mom Built A 7-Figure Business From Her ...

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Jul 14

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Thank you @mohalaeyewear for your beautiful interview and blog post! 👉 Check out “How a Single Mom Built A 7-Figure Business From Her Kitchen Table” by clicking the link in my bio. 🤗 Ashley Johnson, the Founder of Mohala Eyewear, is one of the sweetest women you’ll ever meet. And one of the most innovative too…Her sunglasses brand, @mohalaeyewear, has carved out quite a name for itself as was one of the first brands in Hawaii to offer “Try Before You Buy”, a unique buying experience where you can order multiple products online, try them on, and only keep the ones you want. For only $10…😱💸🥳 Mohala Eyewear is also on a social mission to educate girls around the room. For every pair of perfectly fitting sunglasses you purchase, Mohala will donate a week of school through the Room to Read Girls’ Education Program. How can you not love this brand?! 😍 Click the link in my bio to read the full interview, including: ✅ How to stay confident in challenging situations ✅ How to stay focused on your goals and achieve them ✅ My biggest failure in business and how I learned from it And more! PS - That’s Ashley, Mohala’s founder, and I’m wearing a pair of my fave @mohalaeyewear sunglasses in this image. 😎

toccarakarizma

Chin up princess or the crown slips 👸🏻😉
.
.
.
#queenbee #bossbabequotes #ladypreneur #femalefounders

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Jul 3

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Chin up princess or the crown slips 👸🏻😉 . . . #queenbee #bossbabequotes #ladypreneur #femalefounders

toccarakarizma

What’s one thing you could talk about all day? Tell me!

For me, it’s business growth. Hands down, no questions about it. It’s my ...

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Jun 30

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What’s one thing you could talk about all day? Tell me! For me, it’s business growth. Hands down, no questions about it. It’s my favorite topic. I could literally talk about how to grow a business all day long and be fascinated by the conversation the entire time. Like you’d probably tell me you have to go home and watch paint dry just to get away from me. 🤣 I’d literally talk that long - haha. The business of business has just always fascinated me… Maybe it’s because I’m the daughter of two entrepreneur doctors turned retired farmers? 👩‍⚕️👨‍⚕️➡️👩‍🌾🧑‍🌾 Or maybe it’s because I was a Business Economics Major? 👩‍🎓 Or maybe it’s because over 14 years ago I built my first eCom biz and learned the power of making money while I slept? 💸😴 Or maybe it’s because I’ve seen the simplest of suggestions bring in millions in extra revenue for our students and clients. Just because we had a casual conversation about how they can grow their business. 🤷🏻‍♀️ I promise - I can find a way to make any business more money. Guaranteed. I mean, who owns a 7-figure company and still Turo’s their car?! 🤦‍♀️ Only a hustler, only a hustler. 🤣 This girl will get scrappy and find ways to make money in any situation, let me tell ya…😉 And I know if I can make money from nothing, and in a matter of hours, I certainly can help you make money from something you’ve poured all your blood, sweat, and tears into. So if I ever have the pleasure of meeting you, and I hope I do, don’t be shy!! ☺️ Please tell me what your struggles are in growing your business and I’ll go on and on about all the ways in which you can make more money and how to do it. If ya know what it’s like to ask a sommelier about wines, then yeah, taking to me about how to grow your business is just like that. 🤣 So yeah, business growth is what I could talk about all day long and I’d be the happiest girl in the world. 🥰 Now your turn ➡️ What could you take about all day? Let me know ⬇️ #businessgrowthstrategy #onlinebusinesstips #digitalmarketingexpert

toccarakarizma

I guess the joke’s on me?! 🤷🏻‍♀️
So here’s the thing…Anyone who knows me knows I have a STRONG aversion to Reels.

I ...

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Jun 23

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I guess the joke’s on me?! 🤷🏻‍♀️ So here’s the thing…Anyone who knows me knows I have a STRONG aversion to Reels. I know, the irony isn’t lost on me…🤣 I mean I love Reels for YOU, I just don’t love Reels for ME. Reels is an awesome growth tool for so many brands and, on a personal level I really enjoy watching them; but when it comes to my own brand and the ideas I want to teach and the image I want to portray, they just aren’t my jam. My fear is if I jump on the Reels bandwagon, somehow my 17 years of knowledge, education, and experience will be devalued and diluted. I know, it’s probably silly, but it’s a legit concern I have which is why I’ve held back. But my team keeps nudging me to do them. They even sent me “Classy” Reel examples - haha 😂 - hoping they’ll inspire me to test Reels in a way that feels authentic & on brand for me. I decided I don’t have to do what everyone else is doing. I just need to do my own thing in my own unique way. If you know me, you know I’m not one to shy away from a challenge that makes me uncomfortable. So…Deep diving into Reels is my next “30 for 30 Challenge.” 💪 “30 for 30” is a solo challenge I started a decade ago where I push myself to do something I’m uncomfortable with for 30 days straight. My first challenge over a decade ago was to run for 30 minutes for 30 days straight, hence the name. And guess what? It was transformative. To this day, I still run several times a week. The newly created habit stuck… So I’m committing to 30 days of Reels for a few reasons: 1) The commitment alone makes me highly uncomfortable, but nothing ventured, nothing gained. 🤷🏻‍♀️ It’s okay to be uncomfortable if what’s causing discomfort is stopping us from growth. 2) It will force me to gain a deeper hands-on knowledge about a tool all my clients are using. 3) I’m curious how Reels will impact my Instagram account, so I’ll be tracking & sharing all the analytics with all of you over the next month. Make sure to follow @toccarakarizma to follow my Reels journey. 👍 If there’s something you’ve been putting off that makes you uncomfortable, will you join me this month in taking that scary leap forward? ❤️

toccarakarizma

👀 Facebook Ads Quick Tip! How to quickly & easily split test ads. 🙌

I’m thinking of doing more of these quick “60-second” ...

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Jun 16

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👀 Facebook Ads Quick Tip! How to quickly & easily split test ads. 🙌 I’m thinking of doing more of these quick “60-second” videos full of digital marketing tips. Tell me if this style of teaching is easy to digest and if you want me to post more content like this! If there are any specific marketing topics you’d like me to cover, put them in the comments and I’ll create content around your needs. If you found this helpful, make sure to do “all da tings” (as we say in Hawaii) 🤣: ❤️ Like 🗣 Comment 📌 Save ⏩ Share 📲 For more free marketing tips, follow @toccarakarizma 😉

toccarakarizma

What’s your goal retirement age?! I’ll tell you mine if you tell me yours. 😉⬇️

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Jun 8

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What’s your goal retirement age?! I’ll tell you mine if you tell me yours. 😉⬇️

toccarakarizma

Not bad for a one-hour live launch…🥳 Not that anyone asked, but I think that comes out to $1,609.04 a minute. Meh 🤷🏻‍♀️😅

...

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Jun 7

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Not bad for a one-hour live launch…🥳 Not that anyone asked, but I think that comes out to $1,609.04 a minute. Meh 🤷🏻‍♀️😅 Big mahalo to our rockstar clients who make us look good. 😉🙌 You are an absolute dream to work with. #clientlove #bestjobever #ourclientsrock #blessedwiththebest

toccarakarizma

Self-care is so important!!!

This is the daily battle for most business owners.

Working 12 hour days, carrying the weight of ...

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Jun 4

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Self-care is so important!!! This is the daily battle for most business owners. Working 12 hour days, carrying the weight of countless responsibilities on their shoulders, sleepless nights, deadlines, bills… It’s exhausting! Buuuuuut….to be fair, it’s up to us to live life by design. So what does that mean? It means we CAN create a business that works around our schedule, health, and happiness, and not a business that steals it from us. Despite what our parents may have told us, there is a better way friends… Whenever I’m overwhelmed in my business, I know I’m running my ship wrong. Because I haven’t put my needs first and carved out time for my self-care. For me, that’s running, working out, traveling, and making time for my family. I know, as the owner of my business, I can create a career I LOVE, on my terms, putting MY needs first. So whenever that overwhelm comes, I need to take radical ownership of it because I have no one else to blame but myself. Hear me out… It’s natural for us to blame others or our business for not having time to workout, be with family, travel, and more. In fact, we may even be resentful. But the reality is we CHOSE to allow our business to take over our lives, and that’s on us. It’s not fair to blame someone else for our inability to say no, hire more help, charge higher prices, or have boundaries with clients. Yes, building a thriving business from the ground up is HARD work. There will be long days, sacrifices, road blocks, and more. But, we should always have the end goal in mind, and design our business as we go, to have harmony and balance in our lives alongside running our business so that it doesn’t run us. Why this pic? It’s actually from a mid-day beach run I took a couple weeks ago when I was in head-high overwhelm. I had had ENOUGH and finally set the boundary of my working hours so that I could protect my mental health and self-care. And guess what? Even with me working less, my business is thriving. So I know it can be done. How about you friend? Have you built a business that works for you or still on that journey?

toccarakarizma

Why is attribution always different?. This is so eye-opening!!! Tell me if this explainer was helpful. As always, it was super fun jamming out with ...

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Jun 3

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Why is attribution always different?. This is so eye-opening!!! Tell me if this explainer was helpful. As always, it was super fun jamming out with everyone today. If you found this helpful, make sure to like, comment, save, and share. ❤️

toccarakarizma

“A journey of a thousand miles must begin with a single step.” - Lao Tzu

Double tap if you can relate! ❤️❤️

Everyone has...

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May 28

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“A journey of a thousand miles must begin with a single step.” - Lao Tzu Double tap if you can relate! ❤️❤️ Everyone has their own journey - sobriety, healing trauma, building a business, closing the door on one chapter and opening the door to another, facing truths we don’t want to accept, going from novice to expert, making amends, and so much more… We can’t forget it’s taking that first step, the step that requires us to journey into the unknown and into fear, that is truly the most important and transformative one. ✨ When I quit my job in 2018 to finally go “all in” on my business, it was a scary first step. I had actually built a 6-figure eCommerce business years before and always kept a second job just incase I “failed”, but the reality was my eCom business was making way more than my job was. 😂 I promised myself I would never again make the mistake of building a successful business and keep a second job just because I was scared the business wouldn’t work out. So when I started the ad agency, I set some goals and promised myself if I met them every month for 6 months straight, I would quit my job. But it was scary. I was a single mom with 2 kids making a comfortable living with a reliable paycheck. What if I fail? What will people think? What if I can’t pay my bills? What if I do a bad job? What if I can’t get clients? What if I let my kids down? Those were all the lies and obstacles and road blocks I made up in my mind to stop me from failing. But the reality was they were also stopping me from THRIVING. Thankfully I pushed through the fear and stepped out on my own. I can’t even begin to tell you how taking that first step into this amazing journey of owning my own business and doing what I love every day is truly the best decision I ever made. The reality is 2020 taught us there is no such thing as security when we work for someone else. 😂 So why not take that leap of faith right now?! What do we have to lose that we haven’t already lost and successfully rebuilt? Why not bet on ourselves instead of building someone else’s dream for them? I hope this landed with you today friend. ❤️ Cheers to taking more steps forward in 2021. 🎉

toccarakarizma

🌺 5 lessons Hawaii taught me over the last 16 years that made me a better business owner:

1. Respect - So much of the Hawaiian culture is ...

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May 25

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🌺 5 lessons Hawaii taught me over the last 16 years that made me a better business owner: 1. Respect - So much of the Hawaiian culture is about respect for the ʻāina (land), our Kūpuna (elderly/grandparents), neighbors, business community, & more. Just be a decent human & treat clients with respect & they will continue to refer you out and retain your services. 2. The ethos of Aloha - The spirit of aloha is defined by Maui elder & linguist Pilahi Paki as “mutual regard & affection & extends warmth in caring with no obligation in return.” This core value serves as a strong foundation in how my agency serves our clients. 3. Ha`aha`a: Defined as humility, humbleness, modesty. It’s frowned upon to brag about yourself in Hawaii. Sure - I could flaunt how much revenue we’re making & fancy homes & cars & travel experiences to get attention, but I believe it’s important to stay humble, to know I don’t know everything and not claim I do, to give credit where credit is due, and to have the humility to continue to learn. I simply let real client results speak for themselves. 4. Success comes in many forms - Although many people define success with a dollar amount, in Hawaii, many of us care more about lifestyle. Success for me is defined as “freedom.” Freedom to travel, have time for family, friends, self-care, & the freedom to not feel financial hardship. In Hawaii, success can simply be completing a difficult hike or standing up on a surfboard for the first time. Don’t compare your success to others. Create your own definition. 5. 'Ohana is everything - In Hawaii, family is everything. Many don’t have their immediate family here, so we tend to get scrappy & form a “hānai” (adopted) family of friends, neighbors, & coworkers. Everyone is Uncle, Auntie, Tutu, Cousin…We all help look out for each other’s keiki (children) and Kūpuna. It’s just how it is here. I like to think of my team as my hānai 'ohana & am focused on building strong relationships, mutual support, & trust in one another so we can continue to kill it for our clients. Your 'ohana always has your back, & that’s what I want it to feel like for both my team & our clients. Sending aloha your way. 🏝🌈🤙

toccarakarizma

And as I walked by, this sweet old grandpa looked at me, smiled, and said, “You took your pretty pill today.” 🤣

Haha. I’ll never ...

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May 22

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And as I walked by, this sweet old grandpa looked at me, smiled, and said, “You took your pretty pill today.” 🤣 Haha. I’ll never forget a guest saying that to me back in my waitressing days. He was just this sweet, old man who reminded me so much of my father, and then those words came out of his mouth…👴🏻 It reminded me of what my dad always says to my mom: “You’re so pretty…” and it melted my heart a little in that moment. 🥰 You never know when the smallest complement can have the biggest impact on someone’s life. We should all hand them out more generously…❤️ Still to this day, I joke with everyone around me about how I have (and mostly have not) taken my “pretty pill” for the day. 🧟‍♀️ Fast-forward to yesterday: I was on an early morning Zoom call with my client and team. It’s our policy to always be on camera with clients so I apologized for my delay in being on camera because I hadn’t yet taken my “pretty pill”. Once I finished doing my hair and makeup and got on camera, my client said, “Toccara, I just want to see one photo of you with no makeup on.” 😱 And I was like, “Oh lord. Do you know how many filters this Logitech camera has on it?! The pretty pill me is not real life me! Trust me - you don’t want to see that!” 🤣 But ya know, my dad always said, “The prettiest girls don’t need makeup.” ☺️ And to be honest, I always agreed. So here ya go dad, client, world…Your Toccara dearest without her “pretty pill”. 💊💄 I admit I had to put my basic lightening filter on this pic so it would go with the look of my feed (perfection will be the death of me 😬), but outside of that, it’s just the raw, glam-free, makeup-free Toccara. Just #keepinitreal 🥰 How do you feel about women without makeup? Yay or nay? #makeupfree #nofilters #truebeautycomesfromwithin

toccarakarizma

🚩 If this is you, run, don’t walk, from your marketing agency:

1️⃣ No reporting - Say whaaa?! 🤯
2️⃣ No face-to-face ...

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May 21

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🚩 If this is you, run, don’t walk, from your marketing agency: 1️⃣ No reporting - Say whaaa?! 🤯 2️⃣ No face-to-face meetings - Makes ya wanna go hmmm 🤔 3️⃣ Owning your online assets - Yikes! 😬 Easiest way for someone to steal your company. 4️⃣ No measurable growth in revenue that you can see - It’s like playing bamboozle when that’s not what you signed up for. 😳 5️⃣ Consistently asking for things that don’t get done - Ain’t nobody got time for that. 🤬 Have any of these 🚩 red flags 🚩 happened to you? I bet they have or we wouldn’t have as many clients as we do. 😂 Almost all our clients come to us after having a, let’s say, “less than desirable” experience with another agency and always one of the red flags mentioned above shows it’s ugly head pretty quickly after getting into a long-term contract with an agency or freelancer. That’s why we do no long-term contracts. It’s like not getting married…👰‍♀️🤵 We want you to just choose to wake up next to us every morning because we give you ALL the feels. ☺️ And guess what? Our clients choose to stay with us month after month with no lock and chain. 🔐 Because we consistently deliver measurable results and roll out the five-star experience for them. ⭐️⭐️⭐️⭐️⭐️ Okay, okay…I always get a good laugh out of your WORST marketing experiences. 😅Anyone care to share any in the comments? Might as well get a good laugh out of it now that it’s behind you, right?! 🤷🏻‍♀️

toccarakarizma

Focusing on the wrong one is a common mistake businesses make in their marketing!

Do you know which one you should focus your messaging ...

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May 19

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Focusing on the wrong one is a common mistake businesses make in their marketing! Do you know which one you should focus your messaging around (before watching the video 🤣)? Is it your product’s features or benefits? In this 60-second quick tip video, I share the secret phrase and simple worksheet you can use so that you feel confident your emails, ads, and landing pages will convert like wild fire. 🔥🔥🔥 Make sure to like, comment, and save if this was helpful. 🙌 Any questions about your own conversion copywriting? Put your product description, headline, or email subject line below and I’ll help you rework that bad boy to take it from meh 😕 to yowza 🤩!

toccarakarizma

Whoever guesses it right gets a virtual hug. 🤗 Keep reading. ⬇️

The good news is people often overstate the real business failure rate...

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May 17

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Whoever guesses it right gets a virtual hug. 🤗 Keep reading. ⬇️ The good news is people often overstate the real business failure rate (provided by the U.S. Bureau of Labor Statistics). More important than the failure rate though is the top 5 reasons WHY businesses don’t make it past the first year and how business owners can avoid these with proper planning. Here are the top 5 reasons businesses fail (in no particular order): 1) Lack of funding or capital 2) Poor location, internet presence, or marketing 3) No product to market fit or too small of a market 4) Poor management, team, or talent 5) Lack of proper financial or business planning I’m in the business of growing businesses. 💁🏻‍♀️ Yes, we’re a digital marketing agency but we’re so much more than just that... We help our clients avoid these pitfalls by strategically growing their online presence, bringing in revenue to continue to profitably fund their businesses, and advising them on the best strategies and channels to scale and thrive online. If you’ve gotten to 7-figures in annual online revenue - Congrats! Not many people have achieved that level of success. 👏 If you’re now ready to invest in expansion with an expert digital marketing team behind you, DM me or visit the link in my bio to learn more about Karizma Marketing and apply to work with us. ✅No long-term contracts ✅100% 5-star reviews ✅Backed by real results ✅Full stack marketing services Okay, okay...Now tell me your guess in the comments below!! What percent of businesses fail their first year? 🤔

toccarakarizma

Hey boo! 👋 Wanted to take a moment to reintroduce myself if I haven’t had a chance to connect with you yet. ❤️

My name is Toccara ...

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May 15

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Hey boo! 👋 Wanted to take a moment to reintroduce myself if I haven’t had a chance to connect with you yet. ❤️ My name is Toccara Karizma (Yes, that is my real name) and I’m the CEO of Hawaii’s top digital marketing agency. 🌺🤙🏄🏻‍♀️🏝👙☀️🌋🌈 At Karizma Marketing, we help 7-figure + eCommerce brands all over the US scale and grow their businesses profitably through strategic digital marketing strategies, including: ✅ Paid Ads ✅ Organic Content ✅ Social Media ✅ SEO ✅ Email Marketing ✅ Analytics & Data Audits ✅ Increasing Average Order Value & Customer Lifetime Value ✅ Website Conversion Rate Optimization ✅ Website Design & Development ✅ High Converting Sales Funnels ✅ Brand Affinity & Awareness ✅ Corporate Consulting ✅ Masterminds & Business Accelerators ✅ Out-of-the-Box Marketing Campaigns ✅ And about a million other things that would bore you so I’ll stop while I’m ahead...🤣 My agency specializes in taking an omnichannel approach to marketing so our clients can experience rapid growth online WITHOUT building their castles on someone else’s foundation. You’re the🤴of your 🏰 - Let’s keep it that way. 😉 I like to think of my agency as delivering the “Four Seasons” experience for our clients: ✅ No snake oil or ego ✅ No “bro marketing” tactics ✅ Full transparency & reporting ✅ Face-to-face meetings ✅ Full stack marketing services ✅ Measurable results & ROI ✅ 100% 5-star experience & reviews Talking online marketing and business growth, and collecting software 👩🏻‍💻 over shoes 👠 is my kind of sexy 🔥, so if you’re into that, holler back in the comments and let me know what your business is about. 😉 You can learn more about my experience and qualifications by snooping my resume in my bio link. 📲 If you want expert business growth tips and strategies that we’re currently using to scale 7-figure + eCommerce clients, make sure to follow my account and ask me any questions you have. I do my best to share as much marketing advice as I can to help support you. 🙌 Enough about me already, tell me about your business in the comments!! I want to learn more about you! 💕
Digital Marketer Certified Community Management Specialist
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