Karizma Marketing Case Study
Premium Spirits Retailer Adds $2.4M in 12 Months With SEO, Email, & Ads
Family liquor business stuck around $4.9M per year transforms into one of the nation’s fastest growing online liquor stores after fixing ads, SEO, and email.
Quick Stats
+73.5%
Revenue
$4.9M → $8.1M
in 24 months
+131%
Store Sessions
1.88M → 4.33M
in 12 months
+10%
AOV
$235 → $258
in 12 months
- + 6.16X ROAS
from over $1M in ad spend
Who They Are
Client: Online Liquor Store
Niche: High-end liquor & collectible whiskey and bourbon
Audience: Mostly men, ages 35–55, higher income, high AOV buyers
Size when they came to us: ~$4.9M/year in revenue
The Problem (Before Karizma Marketing)
Most sales came from poorly set up Facebook ads. SEO was not a focus area of their business. Email and SMS were not driving serious revenue. They had already hired one agency and one freelancer with very little growth. They felt like they were burning money and “hoping” it worked. They did not have the bandwidth to manage everything in-house, but were also skeptical about investing in another marketing agency.
What We Did
Meta Ads
- Cleaned up the ad account and tracking so we could see real numbers.
- Tested creatives and audiences until we could consistently scale spend past $100k/month with a minimum 4X ROAS.
- Used advanced manual bidding with 7-day click attribution to lower CAC while raising ROAS.
- Ran new catalog and collection-based campaigns to the highest converting collections.
- Built new collections just for ads.
- Retargeted website visitors and past purchasers.
SEO
- Optimized on-page content for product and collection pages with high-intent keywords.
- Implemented metadata sitewide.
- Published 12 strong blogs per month around high-intent, high-search-volume terms.
- Did competitor research to spot content gaps and built new landing pages to fill them.
- Optimized product & collection titles and links
- Implemented new site structure and additional collections based on keyword research.
- Earned guest posts to build authority and links.
Email & SMS Marketing
- Implemented advanced list segmentation based on user behavior, intent, and previous purchases.
- Set up newly optimized and branded email flows.
- Increased email campaigns sent each month.
- Integrated SMS into popups, campaigns, and flows.
- Replaced old popups with high-converting, gamified popups to grow the email and SMS list.
- Split-test and optimized emails for peak performance.
- Crafted higher value offers to increase AOV.
- Used past campaign performance data to improve results and guide strategy monthly.
The Results (After Karizma Marketing)
While working with us:
+38%
Revenue
$4.9M → $6.1M
in 12 months
+73%
Total Sales
$4.9M → $8.1M
in 24 months
+23%
Total Order
30, 517 orders
in 12 months
+131%
Store Sessions
1.8M → 4.3M
in 12 months
+10%
Avg. Order Value
$257.98
in 12 months
+10%
Avg. Order Value
$257.98
in 12 months
Email & SMS Results
+64%
Email & SMS Total Sales
+46%
Total Revenue
in 10 months
Meta Ad Results
6.16x
Avg. Facebook Ads ROAS
$803, 218
from $130,488 in ad spend
in 30 days
Want Similar Results?
If you’re doing 6-figures per month online and want this level of multi-channel growth, book a complimentary profit planning call and we’ll see if we can do it for you too.